Saturday, March 11, 2023
Overview of Qualitative Research Methods
What is qualitative research ?
Qualitative research is a type of scientific research. In general terms, scientific research consists
of an investigation that:
• seeks answers to a question
• systematically uses a predefined set of procedures to answer the question
• collects evidence
• produces findings that were not determined in advance
• produces findings that are applicable beyond the immediate boundaries of the study
Qualitative research shares these characteristics. Additionally, it seeks to understand a given
research problem or topic from the perspectives of the local population it involves. Qualitative
research is especially effective in obtaining culturally specific information about the values,
opinions, behaviors, and social contexts of particular populations.
What can we learn from qualitative research?
The strength of qualitative research is its ability to provide complex textual descriptions of how
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